360 Media Direct
A client reading a magazine in the waiting nook of a bright hair salon, a stack of magazines on the side table beside her while a stylist works behind.
WRSS

Magazines for Doctors' Offices and Salons

Curated Reading, Delivered and Rotated. Nothing for Your Staff to Manage.

WRSS stocks your waiting room with magazines matched to who's actually sitting in it, health and wellness for a medical office, beauty and lifestyle for a salon, cars and hot rods for auto shops, rotated on a schedule so it never looks like a stack of last year's issues.

The Problem With a Typical Waiting Room Stack

Torn Covers. Last Year's Issues. Nobody Assigned to Fix It.

Most waiting rooms run on whatever showed up: a stack of donated back issues, an old subscription nobody remembers signing up for, content that has nothing to do with who's actually sitting there. Someone on staff ends up sorting it, tossing it, and never quite getting to reordering it. WRSS replaces the pile with a curated selection matched to your specific patients or clients, delivered and rotated on a schedule, with nothing on your team's plate.

Where WRSS Works

Matched Content for the Room You Run

  • Medical offices and clinics

    Health, wellness, and lifestyle titles matched to a patient audience already thinking about their health.

  • Salons and spas

    Beauty and lifestyle titles matched to a clientele that's there for exactly that.

  • Auto Shops

    A carefully curated list of publications to keep guests informed and entertained while they wait for their oil change.

What WRSS Actually Does

A Waiting Room That Runs Itself

Curated to your specific audience

Matched by vertical, health, beauty, lifestyle, auto, to the patients or clients actually in your space. Not a generic assortment.

A pediatric practice manager looking around her waiting area.

Delivered and rotated on a schedule

New issues in, stale ones out, on an ongoing basis. Nothing to reorder, nothing for your staff to manage.

An auto repair shop owner in the customer lounge of his shop with a coffee.

A print experience your guests already trust

No app, no login, no screen to explain. Guests pick up a magazine the way they always have.

A day spa director standing in her reception area.

Add a digital layer through ClicknRead

Pair your physical copies with an interactive, QR-code digital edition through ClicknRead, another 360 Media Direct brand, for guests who'd rather read on their phone.

An operations director for a multi-site dental group in a clinic corridor.

See what a curated waiting room actually looks like.

One conversation. Nothing for your staff to manage.

Right Fit

The Right Venue for WRSS. And a Few Who Aren't.

  • Medical practices and clinics

    A patient population where health, wellness, and lifestyle content is the natural fit.

  • Salons and spas

    Clients already there for beauty and lifestyle content, not a generic magazine rack.

  • Multi-location operators

    Practices or salon groups running more than one site want one consistent, managed program instead of coordinating it location by location.

  • Not a fit

    Venues that want an entirely digital experience with no physical copies at all. That's ClicknRead Commercial's product, ask about that instead.

How It Works

From Empty Rack to Curated Waiting Room in Three Steps

  1. Tell us about your space

    Medical office or salon, single location or multiple, and who's actually sitting in your waiting room.

  2. We match and deliver a curated selection

    Health, beauty, or lifestyle titles matched to your specific space from our proprietary location network.

  3. We keep it current

    New issues rotate in on an ongoing schedule. Nothing for your staff to manage.

A WRSS account manager mid-conversation with a client over coffee.

Looking to distribute your magazine instead? Magazine publisher solutions

Want to reach this audience with an ad instead? Advertiser solutions

“Working with the 360Media team has been an excellent experience for Augeo. They have a deep understanding of our needs and consistently find ways to enhance our business relationships while prioritizing our customers' interests. We are excited to continue and expand our strong partnership as Augeo continues to grow.”

Jannette Bader

Augeo — 360 Media Direct partner since 2021

Trusted by 2,000+ companies across the network

  • People Inc.
  • Hearst
  • W Magazine
  • Today Media
  • Outdoor Sportsman Group
  • Texas Monthly
  • Cities West Media
  • M. Shanken Communications
  • TIME
  • Fortune

FAQ

Waiting Room Magazine Questions, Answered Straight

  • Health, wellness, and lifestyle titles for a medical office, beauty and lifestyle titles for a salon or spa, matched to your specific patient or client base.

  • Content is refreshed on an ongoing basis as new issues become available, so your waiting room table does not go stale.

  • Yes. ClicknRead, another 360 Media Direct brand, offers an interactive, QR-code digital layer that can run alongside your physical copies.

  • Yes, the program runs the same way across a single location or a multi-location group.

The Full Circle

WRSS Is the Distribute Stage. Add ClicknRead's Engage Stage for a Digital Layer.

WRSS keeps your waiting room stocked with a curated, physical selection your patients or clients actually want to read. ClicknRead, another 360 Media Direct brand, adds an interactive digital edition of that same content, accessible by QR code, for guests who'd rather read on their phone. Run one or both.

AcquireAdSmithRewardbPerxDistributeWRSSEngageClicknRead
200M+
Readers reached annually
Hundreds of Thousands
Venues nationwide

See What a Curated Waiting Room Looks Like.

Tell us about your space and who's actually in it. We'll put together a curated selection and a rotation schedule.

See venue options

One conversation. Nothing for your staff to manage.

A physical therapy clinic owner at her reception counter at the start of the day.

“360 Media has been an incredible partner to Cactus Media — professional, reliable, and a true pleasure to work with. Their team is responsive, organized, and always delivers great results. Truly one of our favorite partners!”

— David Weinberg, Cactus Media