360 Media Direct
A dental practice waiting room where an older man and a young woman sit apart in armchairs, each reading a magazine, with more fanned across the coffee table.
WRSS

Waiting Room Subscription Service

The Market Leader in Waiting Room Distribution

Medical offices. Salons. Waiting rooms are where your brand has a captive audience. WRSS puts your message front and center, giving you the best of print and digital.

Trusted by 2,000+ companies across the network

  • People Inc.
  • Hearst
  • W Magazine
  • Today Media
  • Outdoor Sportsman Group
  • Texas Monthly
  • Cities West Media
  • M. Shanken Communications
  • TIME
  • Fortune

About WRSS

What WRSS Is, and What It Does

  • Who it's for

    Publishers who want reach, venues who want content their guests enjoy, advertisers who want undistracted attention.

  • How it works

    Our location database matches the right publication to the right waiting room, at scale.

  • Why it works

    Every placement lands exactly where it's supposed to, every time. No guesswork, no gaps, just a network that's been running this reliably for decades.

How It Works

  1. Tell us your audience

    Health, beauty, lifestyle, the vertical shapes where you land.

  2. We place you in the room

    Matched to venues your audience already trusts.

  3. You see who saw it

    Readership and engagement data, not a guess.

Two colleagues standing by a bright window, mid-conversation.

FAQ

Waiting Room Distribution Questions, Answered Straight.

  • WRSS distributes magazine content through a nationwide network of waiting rooms - pediatrician offices, spas, auto body shops, and salons, to name a few - putting your content or offer in front of a captive, highly trusted audience.

  • Our proprietary matching process overlays the traits of your existing customer file across our prospect pool, building a venue list that resembles your actual subscriber base rather than a generic distribution run.

  • No problem. Our team builds a complimentary recommendation based on existing reader demographics and insights pulled from our consumer database.

  • Yes. The cover-wrap program places your ad on magazine covers distributed through the venue network, so advertisers reach the same captive audience without publishing content themselves.

  • It is updated frequently and maintains over 99% postal compliance, so your content reaches the venues it is supposed to.

  • Complimentary initial scope for the first distribution run, to help target your exact audience and budget needs.

The Full Circle

WRSS is the Distribute Stage.

360 Media Direct runs four brands across one customer lifecycle. AdSmith brings the customer in, bPerx rewards them, WRSS puts your message in front of them, and ClicknRead keeps them reading.

AcquireAdSmithRewardbPerxDistributeWRSSEngageClicknRead

Choose your path

Still deciding? Pick your starting point.

200M+
Readers reached annually
Hundreds of Thousands
Venues nationwide

Ready to reach a captive audience?

Tell us where you fit - magazine publisher, venue operator, or advertiser - and we'll show you what the WRSS network can put in front of your readers.

Let's Talk

No commitment required

Two colleagues walking a sunlit office corridor, talking as they go.

“In a typical on-line fundraising store which features chocolates, giftwrap, kitchenware, cookie dough, and more, our magazine program generates a large percentage of our sales. Despite all of the technological innovations and new product offerings that continue to drive the product fundraising industry, our magazine program still generates an out-sized proportion of total sales.”

— John Wey, Tom Wat Fundraising — 360 Media Direct partner since November 2016

  • Two decades in performance marketing
  • 200M+ readers reached annually
  • Alliance for Audited Media member
  • MACMA member
  • WBENC certified

A 360 Media Direct company