CertifiKID & bPerx case study
One banner slot, 6,700 redemptions.
bPerx rewarded CertifiKID customers with a magazine gift offer in the first banner position of one holiday email — and drew a 17.32% click-through rate.
Case study details
Goal objectives
CertifiKID is an e-commerce flash sale platform promoting deals on products designed for children and families, offering discounted pricing on toys, family travel packages, and more.
During their busy 2019 holiday season, the CertifiKID team was looking to leverage the bPerx magazine gift offer to engage potential new members and deliver new subscribers to magazine publishers.
CertifiKID promoted the bPerx magazine gift offer in the first banner position and subject line of an email campaign sent during the 2019 holiday season.
Our methods
- Subject line: "Claim a Magazine Subscription On Us. No Strings Attached, Really!"
- From: CertifiKID Family Deals
- Time of day: 8:44am EST
- Offer execution: Promoted via the first banner ad position of a CertifiKID email campaign
The results
Email campaign performance metrics
- Open rate: 8.09%
- Click-through rate: 17.32%
- Response rate: >6,700 total magazine redemptions — 1,800 in the first 2 hours
Next steps
Given the strong performance of the bPerx magazine offer among CertifiKID email subscribers, CertifiKID will utilize the bPerx offer to incentivize new member sign-ups by positioning the offer as a reward upon account creation.
- 8.09%
- Open rate
- 17.32%
- Click-through rate
- 6,700+
- Magazine redemptions
Read the full case study.
The complete write-up, campaign detail included, as a PDF.