Laura Geller & bPerx case study
A gift at checkout, a lift in conversion.
bPerx put a free magazine subscription in Laura Geller's checkout. It cost the customer nothing, cost Laura Geller nothing to set up, and raised the cart conversion rate.
Case study details
The offer
Laura Geller offered their customers a "surprise & delight" full-year magazine subscription as a gift with purchase at checkout.
- Gift: 48 issues of People Digital
- Placement: The order summary at checkout, directly under the total
- Customer choice: A one-click opt-in, with the option to swap the magazine for another title
- Cost to the customer: The magazine subscription is entirely free to the customer, with no paid auto renewal or credit card collection.
The results
- As a result, Laura Geller saw a .17% increase in the cart conversion rate simply by including bPerx in the user journey.
- With no setup fees or hidden cost to set up bPerx, this quickly became a profitable partnership for Laura Geller, on top of the inherent customer-benefit element.
- .17%
- Increase in cart conversion rate
- $0
- Setup fees
- 48
- Free magazine issues per gift
Read the full case study.
The one-page summary, checkout mockup included, as a PDF.