Allen Edmonds case study
Turning ad traffic into a 230% bigger database.
AdSmith built and drove traffic to a hosted Allen Edmonds microsite, converting affluent consumers into registered users — beating the lead goal by 25% along the way.
Case study details
Goal objectives
Build and drive traffic to Allen Edmonds' website, allenedmonds.com, and convert affluent consumers into registered users.
- Target: Affluent users ages 25–54
- Volume: 375,000 leads at CPL rates
- End goal: Deliver 300,000 verified email/CASS leads in real time
- Duration: 12 months
- Medium: Display ads
Our methods
- Fully customized hosted microsite
- Fully customized hosted HTML auto responder
- 50% national delivery, 50% within key target DMAs
- Optimization within channels which yielded the most qualified leads
- Data collected included first name, last name, email, gender, zip code, DOB, brand consumption figures, category consumption figures, and complete audience psychographic analysis
The opt-in process
- 01
Ad units served
Display ads served to potential leads across our publisher network.
- 02
Users click to lead form
Users click through to a fully customized Allen Edmonds hosted microsite.
- 03
Targeted email communications
Successful leads receive targeted email communications via custom HTML auto responder.
The results
- Successfully targeted affluent customers via our publisher network
- ZERO faulty leads delivered to client
- Exceeded lead goal by 25%
- Provided data analysis for all demographic/psychographic information collected (male/female ratio, top performing zip codes, highest yielding age groups, brand consumption levels, competitor consumption levels)
- Client saw a 230% increase in database size and higher email marketing performance metrics (avg. open rate 15%)
- 25%
- Exceeded lead goal
- 230%
- Database growth
- 15%
- Avg. email open rate
Read the full case study.
The complete write-up, campaign detail included, as a PDF.