How it works
How the network actually works.
One matching engine, run in both directions - advertisers reach qualified audiences, publishers get paid on real performance. Here is the mechanism behind both.
The mechanics
Two sides, one matching engine.
Advertisers and publishers each go through their own four steps - matched against each other by the same engine, in real time.
For advertisers
Define your buyer and your bar
Give us the target profile plus the qualifying criteria that decide what counts as a lead.
Matched to vetted publisher inventory for your offer
Consumer brands, newsletters, or sampling programs - publisher relationships built over two decades.
Leads are validated before they bill
Every lead is checked against your criteria before it counts toward billing, so you only pay for the ones that clear the bar.
Reporting traces every lead back to its placement
The data you get is the same data we use internally - nothing to reconcile after the fact.
For publishers
Tell us your traffic and your open inventory
Give us the audience you have built and where your open inventory sits.
Matched against vetted, non-competing advertiser demand
Offers go up only when they fit what your readers actually respond to.
Offers go live in your existing flow
Turnkey integration - one code snippet, no dev lift required.
You get paid
Payouts track what your readers actually did, not raw impressions.
- 2,000+
- Companies served
- 100M+
- People reached
Still have questions?
Tell us which side you're on and we'll walk through exactly how it applies to you.
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“Tremendous experience with 360 Media! We work with tons of different vendors and have found that 360 Media is by far one of the most professional, reliable, and growth minded partners we have. The product and the team around it, have greatly exceeded our expectations.”
— Daniel Lasko, InteQ