360 Media Direct
A marketing decision-maker reviewing a campaign performance dashboard on her laptop, the AdSmith mark on its lid.
AdSmith

Pay Per Lead Advertising

Reach Buyers Who Are Already Looking.

Put your offer in front of people who have already expressed interest, and only pay for the leads that meet your criteria.

Backed by 360 Media Direct

2,000+
Companies served
100M+
People reached
Two decades
of publisher relationships

The Problem With Most Lead Gen

Most Platforms Send You Traffic. We Send You Buyers.

Volume platforms optimize for reach. The result is a funnel full of people who sort-of matched a demographic but weren't actually shopping for what you sell. AdSmith runs on intent signals, not audience size. Every lead is matched against the criteria you set before it counts toward billing. Not close. Not approximately right. Exactly right.

Where the Network Runs Deepest

Consumer Brand, Newsletter, and Sampling Lead Generation.

  • Consumer Brand Lead Generation

    Shoppers already browsing the categories you sell in, from food and beauty to home and family. Publisher audiences matched to your customer profile, geography, or product line. Attribution back to the placement that produced the lead.

  • Newsletter Subscriber Acquisition

    Readers who opt in because the topic is one they already follow. Publisher audiences matched to your subject, voice, and reader profile, so new subscribers open the second issue, not just the first.

  • Sampling Program Lead Generation

    People who ask for a sample because they want to try the product, not just grab something free. Matched to publisher audiences with real purchase signals, not just demographic overlap. Get your product in hand before a competitor's does.

See what AdSmith can put in front of your buyers.

No minimum spend. Takes one conversation.

Looking to monetize traffic instead? Publisher solutions

You only pay for leads that clear your bar.

Before a lead counts toward billing, it’s validated against the vertical, intent signal, and qualifying detail you specify. That’s how AdSmith goes above and beyond what other pay-per-lead advertising models can offer.

A strategist studying three campaign prints on her office wall - groceries on a family kitchen counter, a reader with a tablet and coffee, and an opened box of product samples.

The reporting is not a black box.

Every lead traces back to the placement that produced it. You see the same data we use internally, nothing to reconcile after the fact, no waiting on our summary to know what's working.

A marketer at her desk studying campaign performance charts on a large monitor.

No minimum spend. No long-term lock-in.

Start with a run sized to your target and budget. Scale once the results hold at that level. Most advertisers see the first qualified leads within one to two weeks of launch, once targeting is confirmed and publisher placements go live.

An AdSmith account strategist walking two clients through their campaign numbers.

A named contact. Not a support ticket.

The person who sets up your campaign is the person who answers when something needs to move. That's not a feature of our software. It's how we run the business.

Two AdSmith colleagues discussing placement performance, charts on the screen behind them.

Right Fit

The Right Advertiser for AdSmith. And a Few Who Aren't.

  • Consumer brands, newsletters, and sampling programs

    Brands that know their cost per lead (CPL) target, have a clear customer profile, and want a partner who picks up the phone. This is the core of the AdSmith network.

  • Performance marketing teams

    Buyers who need attribution they can show their boss, not a dashboard that looks good but doesn't trace back to revenue. If you've been burned by volume platforms before, AdSmith is the pay-per-lead tool you’ve been looking for.

  • Brands new to publisher networks

    No minimum spend means you can run a first test without a commitment. Tell us your target on the first call, and we'll tell you straight whether the inventory is there before you spend anything.

  • Not a fit

    If your primary measure of success is impression volume or reach, AdSmith is probably not the right network. We optimize for lead quality, not scale. If you need both in equal measure, say so on the first call, and we'll tell you honestly.

How it works

Three steps, no mystery.

  1. Tell us your target buyer

    Give us the customer profile and what a win looks like as a number.

  2. We match against qualified inventory

    Your offer goes to vetted publisher audiences already primed for it.

  3. You get leads, with full attribution

    Reporting traces every lead back to the placement that produced it.

A performance marketing lead mapping out a campaign in three stages on a glass planning wall.

What our partners say.

“Tremendous experience with 360 Media! We work with tons of different vendors and have found that 360 Media is by far one of the most professional, reliable, and growth minded partners we have. The product and the team around it, have greatly exceeded our expectations.”

Daniel Lasko

InteQ

Trusted by 2,000+ companies across the network

  • Hearst
  • Penske Media
  • People Inc.
  • Visit Orlando
  • Clorox
  • Sam's Club

FAQ

Have Qualified Lead Generation Questions? We Have Answers.

  • Every lead is validated against the criteria you set before it counts toward billing: vertical, intent signal, and whatever qualifying detail matters for your funnel. You only pay for the ones that meet those standards. The reporting we hand you is the same data we use internally. Transparency is everything.

  • The network performs best for consumer brands, newsletters, and sampling programs, with publisher relationships built over two decades. If your offer falls outside those three, tell us on the first call and we'll tell you honestly whether the inventory is there.

  • No long-term lock-in required to start. We size the first run to your target and budget, then scale once you can see the results holding at that level.

  • Most advertisers see the first qualified leads within one to two weeks of launch, once targeting is confirmed, and publisher placements go live.

  • It depends on the offer and the qualifying criteria you set. A newsletter sign-up or sample request clears a different bar than a lead with several qualifying questions, and is priced accordingly. We'll give you a realistic range on the first call based on what we're seeing in your specific category.

  • Pay per lead. You set the qualifying criteria, we validate against them, and billing only runs on the leads that match what’s been set. You are not paying for clicks, impressions, or anyone who doesn't match your target profile.

2,000+
Companies served
100M+
People reached

Tell us who you're trying to reach.

Show us the customer profile and what a win looks like as a number. We'll show you what AdSmith can put in front of them. One conversation. No commitment required.

Let's Talk

No minimum spend. No commitment required.

An advertiser at a laptop showing the two sides of the AdSmith network mapped as linked nodes.

“360 Media has been an incredible partner for our team. From day one, their professionalism, quick communication, and positive energy have made every interaction seamless. Ian and Sabrina are great to work with. Their commitment to our success is evident in everything they do. We're grateful for the partnership and enthusiastically recommend working with them!”

— Dana Hill-Robinson, Cocotique